The Three Values of Self-Hosting

Self-hosting gets dismissed as a geek’s toy. I count three values in it, each more practical than the last.

First, price. Storage is sold as a subscription; hardware is bought as a one-time purchase — a misalignment nobody says out loud. Ten yuan a month for 100GB? Take an idle phone instead: it already has a terabyte sitting there, and the monthly fee is the electricity. A thousand-yuan secondhand phone, one terabyte, used until it dies. The same capacity on a cloud drive costs hundreds a year, thousands over a decade. You don’t need a spreadsheet — the gap is an order of magnitude.

Second, privacy. The family photos: one copy on the phone, one on the private drive. Two copies are safer than one — and I can guarantee nobody deletes my data. Cloud-drive throttling, content scanning, account bans — everyone has seen enough of those by now.

Third, the environment. Big companies love talking about the environment. In practice they love selling you new products. Apple talks green while hoping you hand over your old computer — free of charge — for recycling. Fundamentally, that isn’t green. Actually using your old phone — that’s green.

Someone will say: self-hosting takes effort, subscriptions take none, and effortlessness is worth paying for. True — which is why this isn’t for everyone. Those who can tolerate the tinkering and want their data back should start here. Everyone else can keep subscribing, that’s fine — just don’t confuse “convenient” with “progress.”

Put your idle hardware to work and take your data back while you’re at it. That’s not nostalgia. That’s self-hosting.

Fengyu WANG
Fengyu WANG

Markets, investing, engineering — one person, one underlying logic.