FengMedia

A finance content operating system — funneling persona, topics, writing, publishing and review into one pipeline, turning content production into a repeatable system.

Why

Content shouldn't depend on inspiration — it should depend on a system

Persona System

Knows finance · writes code · refuses to talk like a suit

Content System

Four pillars, a shared content backbone and a topic bank

Platform System

Produce once, distribute everywhere

Toolchain

Say one sentence, run a whole pipeline

Operations

Review with data, not gut feel

Content Shouldn't Depend on Inspiration

Turn an idea into a system — inspiration is just a by-product of the system running.

FengMedia turns content production into an operating system: persona sets the boundary, topics set the direction, content sets the template, platforms set the distribution, the toolchain runs every step, and operations steers with data.

  • Systematic: from "I want to post something" to "here is what to post today" — every link has a rule, not a hunch.
  • Repeatable: topics, scripts, publishing and review all have SOPs; skip one step and the content line won't break.
  • Tooling as the backstop: whatever can be automated goes to scripts, so the creator's energy is spent on the expression itself.

Measured at the Core, Sharp at the Edge

Not a one-note finance creator — marketing × investing × tech, three lines that cross.

A persona isn't a slogan. It's a system: written down, bounded, and executable.

  • Core positioning: a finance creator who knows the numbers, writes code, and refuses to talk like a compliance officer. The creed is "rational · objective · honest".
  • Persona spectrum: slides freely between calm mode (serious analysis) and fiery mode (emotional delivery on a sound foundation), switching whenever the moment calls for it.
  • Language style: sarcasm, self-deprecation, irony — can't feel right without talking like a human, but the logic underneath stays rigorous.
  • Persona boundary: what can and can't be said is written in black and white. The account is everything; AI is only a tool, never the voice.

Four Pillars, One Topic Bank

Direction comes from pillars, an accumulated topic bank, and trend tracking — not from shooting from the hip.

  • The four content pillars: finance takedowns, a programmer's daily life, calling out the "big-name" gurus, and life — each with a clear audience and expression playbook.
  • Topic bank: a continuously updated list of ideas, always ready to write from — no more staring at a blank page.
  • Trend tracking: wired to MediaCrawler trends, auto-turning new hot topics into ideas, keeping pace.
  • Format-specific writing: short video, image-text, and long-video each have a script-structure template — fill in the template and go.
Content pillars Topic bank Script templates Trend tracking Production SOP

Produce Once, Distribute Everywhere

One piece of content, a playbook tailored to each platform, then published automatically.

More platforms isn't better — each one gets a clear position, priority and its own rules.

  • Platform matrix: an at-a-glance view of each platform's positioning, priority and strategy — knowing where the main battle is and where you drive traffic.
  • Platform-specific play: Xiaohongshu, Bilibili and Douyin each have rules — titles, covers and tags follow them.
  • Auto-publishing: wired into social-auto-upload, sending finished content to multiple platforms in one click.

Say One Sentence, Run A Whole Pipeline

Daily repetition goes to quick commands — the creator only makes the calls that matter.

FengMedia isn't just a document library. It takes instructions and acts on them.

  • /publish: uploads to Bilibili automatically — all that's left is hitting publish.
  • /rage-mode: one click into fiery mode, right in the viral-format mood.
  • /fetch-topics: runs a crawler to pull trending topics and feed them into the topic bank.
  • /review: looks at the data, reviews, and adjusts direction.
  • /brainstorm: talks through ideas and bounces them around.
MediaCrawler social-auto-upload Claude Code commands FengInvest integration

Driven by Data, Not Feel

Daily/weekly/monthly SOPs plus data review, so growth has milestones you can check.

  • Daily/weekly/monthly SOP: what to do each day, week and month is a clear checklist — start without chaos, end knowing where things sit.
  • Data review: how to read the numbers and steer direction, using real feedback instead of self-perception.
  • Growth milestones: 30/60/90/180-day goals broken down, with a dashboard you can come back to at every step.
View the GitHub repo Back to Tech Work

Wants to say it, knows how to build it, and delivers it — tech and expression feed each other in one system

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